03 / CHARACTER / BRANDING

Yung Wai

Made in America. Raised in China.

An original character explored through identity, personal style, music, and culture. From the character canon to wardrobe details and visual branding.

DISCIPLINE: Character / Branding
WORLD: Chengdu / Worldwide

SAME CITY. DIFFERENT DAY.

01 / YUNG WAI

Canon Bible

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Yung Wai — Character canon / expressions / signature details — Character canon / expressions / signature detailsCHARACTER / BRANDING

02 / YUNG WAI

Fashion Looks

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Yung Wai — Style variations / sports and pop culture — Style variations / sports and pop cultureCHARACTER / BRANDING

Yung Wai — Tracksuits / wardrobe and accessories — Tracksuits / wardrobe and accessoriesCHARACTER / BRANDING

03 / YUNG WAI

Logo / Branding

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Yung Wai / logo explorationsCHARACTER / BRANDING

04 / YUNG WAI

Visual / Music Video Treatments

04 WORKS / CLICK TO ENLARGE

Yung Wai — Chinese Rappers Can Fly — visual treatment 01 — Chinese Rappers Can Fly — visual treatment 01VISUAL / MUSIC VIDEO TREATMENTS

Yung Wai — Chinese Rappers Can Fly — music video treatment 02 — Chinese Rappers Can Fly — music video treatment 02VISUAL / MUSIC VIDEO TREATMENTS

Yung Wai — Chinese Rappers Get High — music video treatment 01 — Chinese Rappers Get High — music video treatment 01VISUAL / MUSIC VIDEO TREATMENTS

Yung Wai — Chinese Rappers Get High — visual treatment 02 — Chinese Rappers Get High — visual treatment 02VISUAL / MUSIC VIDEO TREATMENTS

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