11 / BRANDING / VISUAL IDENTITY / STORE DESIGN

RUFF COAST

Rugged roots. Soft edges.

A coastal brand concept inspired by Tofino and the Pacific West Coast. Visual identity and packaging meet black timber storefronts, warm oak interiors and a cohesive series of promotional artwork.

DISCIPLINE: Branding / Visual Identity / Store Design
PLACE: Tofino, British Columbia

CONCEPT STUDY / LUCID LARRY°

01 / RUFF COAST

Store Design

06 WORKS / CLICK TO ENLARGE

RUFF COAST — Black timber storefront — Black timber storefront02

RUFF COAST — Oak shelving, packaging display and digital menu — Oak shelving, packaging display and digital menu03

RUFF COAST — Rainy blue-hour storefront — Rainy blue-hour storefront04

RUFF COAST — Retail interior and product display — Retail interior and product display05

RUFF COAST — Warm oak counter and boutique interior — Warm oak counter and boutique interior06

RUFF COAST — Coastal storefront and landscape — Coastal storefront and landscape07

02 / RUFF COAST

Promotional Posters

10 WORKS / CLICK TO ENLARGE

RUFF COAST — Misty Tofino Road to the Coast — Misty Tofino Road to the Coast08

RUFF COAST — Rugged roots, soft Pacific edges — Rugged roots, soft Pacific edges09

RUFF COAST — Ruff Coast Teal Jar and Tin — Ruff Coast Teal Jar and Tin10

RUFF COAST — Cedar Coast Cannabis Pavilion — Cedar Coast Cannabis Pavilion11

RUFF COAST — Butter Yellow Pacific Tide Poster — Butter Yellow Pacific Tide Poster12

RUFF COAST — Teal Tin and Jar on Oak — Teal Tin and Jar on Oak13

RUFF COAST — Ivory Foam on Dark Pacific — Ivory Foam on Dark Pacific14

RUFF COAST — Teal jar on a cedar stump — Teal jar on a cedar stump15

RUFF COAST — Fogbound Cedar Boutique — Fogbound Cedar Boutique16

RUFF COAST — Pacific Wave and Sun — Pacific Wave and Sun17

03 / RUFF COAST

Identity / Packaging

01 WORKS / CLICK TO ENLARGE

RUFF COAST — Coastal packaging and visual identity — Coastal packaging and visual identity01

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